Learn about brand identity and marketing strategies at Cambridge Independent Business Expo

PUBLISHED: 05:00 14 April 2017 | UPDATED: 17:28 03 May 2017

Chris Gooch, of iDentityCreative, will deliver a seminar titled Impact, Inspire, Influence: Creating a Successful Brand

Chris Gooch, of iDentityCreative, will deliver a seminar titled Impact, Inspire, Influence: Creating a Successful Brand

Iliffe Media Ltd

Don’t miss out on a chance to boost your business

The creative director of design and web agency iDentityCreative is one of more than a dozen figures in Cambridgeshire’s vibrant business community who will be presenting seminars at next month’s Cambridge Independent Business Expo.

The free event, at Cambridge United FC’s Cambs Glass stadium on Monday, May 15 from 10am to 3pm, will feature stands and speed networking as well as seminars throughout the day. You can now reserve a free place at any of these seminars.

Chris Gooch co-founded iDentityCreative in 2009 with the business’s current MD, Paul Morgan. Its studio is in the historic Mansion House in Chesterford Research Park, Little Chesterford.

He said: “The best brand identities and marketing strategies translate well to a variety of customer touchpoints. At the Cambridge Independent Business Expo, we’ll explain how you can make a lasting impact with your brand.

“A logo can be the lynchpin that holds a brand identity together and make it instantly recognisable – however, a strong brand isn’t built on a logo alone.

“Is your brand, message and marketing assets consistent across all digital and printed media? Is your latest service or product offering reflected in your marketing? Do you care? Does it matter?

“We’ll be talking about that, when creating a brand identity, it’s essential to consider the wider strategy and how all the finer details influence one another.”

The Business Expo is the ideal opportunity to build new connections. Stands – which comprise a table, chair and power if required – are still available. Those who take one will receive a listing in the event guide which will be distributed to all exhibitors and visitors.

Here’s the full list of seminars and activities taking place:

■ 10.15-10.45am, Room 1: Accessing Funding – John Stenhouse, Signpost 2 Grow, Greater Cambridge Greater Peterborough LEP

■ 10.15-10.45am, Room 2: The 5 Stages of the Employment Life Cycle and Why They Matter – Sue Isaacson, The HR Dept Cambridgeshire & North Herts

■ 11-11.45am, Room 1: Recruiting and Retaining the Right Talent for Your Organisation – Rich Wainwright, ActionCOACH business coach

■ 11-11.45am, Room 2: Engage, Motivate, Challenge – Laura Wing, head of engagement, Method

■ 12-12.45pm, Room 1: Speed networking - build new connections

■ 12-12.45pm, Room 2: A Passion for Coffee, Engineering, Music and People – Simon Fraser, Hot Numbers Coffee

■ 1-1.45pm, Room 1: The Business of Social Media – Ed Goodman, Cambridge Business Lounge

■ 1-1.45pm, Room 2: Personal Branding: Know Your Values for Maximum Impact in Your Business – Jill McCulloch, Coach You business coach

■ 2-2.45pm, Room 1: Impact, Inspire, Influence. Creating a Successful Brand – Chris Gooch, creative director, iDentityCreative, Little Chesterford

■ 2-2.45pm, Room 2: Ideation – How to make your ideas succeed – Neil Prem, Allia

To sign up for what promises to be a rewarding and informative day, and to reserve a space at any of these seminars, or to book your stand, visit our booking page or please contact organiser Maria Briggs by phone on 07903 856432 or email Maria.Briggs@iliffemedia.co.uk.

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