Metal Matters drive seeks to boost recycling rates in Greater Cambridge

PUBLISHED: 17:15 26 January 2018 | UPDATED: 17:20 26 January 2018

Seen here at the shared waste service depot in Waterbeach to launch a new campaign Metal Matters are from left Trevor Nicholl head of shared waste service, Paul Jackson from the British Aerosol Manufacturing Ass, Camb City Councillor Rosy Moore and Mark Howell, South Camb District Councillor. Picture: Keith Heppell

Seen here at the shared waste service depot in Waterbeach to launch a new campaign Metal Matters are from left Trevor Nicholl head of shared waste service, Paul Jackson from the British Aerosol Manufacturing Ass, Camb City Councillor Rosy Moore and Mark Howell, South Camb District Councillor. Picture: Keith Heppell

Iliffe Media Ltd

If all metal packaging used in homes in Cambridge and South Cambridgeshire was collected for recycling it would save around 3,820 tonnes of carbon dioxide each year, the equivalent of taking over 812 cars off local streets for a year.

We use over 141 million cans, foil trays and aerosols every year in South Cambridgeshire and Cambridge City and a campaign is being launched to make sure more of them get recycled.

The Greater Cambridge Shared Waste Service between South Cambridgeshire District and Cambridge City Councils has joined the metal packaging manufacturing industry to launch the ‘Make your metals matter’ campaign.

The aim is to reach the 119,000 households across both districts and boost recycling rates.

Executive councillor for environmental services and city centre at Cambridge City Council, Cllr Rosy Moore said: “We want to encourage residents to think about metal packaging found throughout their home, not just in the kitchen but in the bathroom, and bedroom. Food and drink cans, foil and empty aerosols are all easily and endlessly recyclable. Every can recycled saves enough energy to run a TV for four hours – so a small action like putting your empty bean tin into your blue recycling bin can make a big difference.”

MetalMatters campaigns have run in 81 local authority areas and reached over 5 million households since 2012. The Greater Cambridge campaign is being jointly funded by MetalMatters, an industry partnership of the UK’s leading producers, users and recyclers of metal packaging and Greater Cambridge Shared Waste Service.

South Cambridgeshire District Council’s cabinet member for environmental services, Cllr Mark Howell, said: “South Cambridgeshire and Cambridge City residents are already committed to recycling and reducing waste, and it’s great news that they’ve recycled 53 per cent of their waste so far this financial year.

“Now we want to ask people to think about the quality of their recycling as well as the quantity. Only putting the right items in and making sure you rinse food tins and trays in used washing-up water helps ensure they are recycled effectively. What’s good for recycling is good for us – clean recycling is worth more and means we get more income to support our services.”

Rick Hindley, executive director of project managers Alupro, said: “It is great to be able to work in partnership with Greater Cambridge Shared Waste Service to promote the recycling of metal packaging.

”This campaign has delivered significant increases in the amount of metal packaging collected for recycling in other parts of the UK, so we are aiming to repeat – and hopefully better – this across Cambridge and South Cambridgeshire.”

Leaflets will be sent to every home and there will be events for residents. The shared waste service’s brand-new fleet of refuse collection vehicles will also sport smart “MetalMatters” liveries.

For details of MetalMatters campaigns and case studies visit www.metalmatters.org.uk.

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