An end to the ‘chaos’ of short-stay tourism in Cambridge?
Tourism in the city and immediate area should be managed by a Destination Management Plan (DMP) within three years, says Visit Cambridge as over-tourism threatens the “chaotic” approach that has gone unchallenged for decades.
Visit Cambridge proposes that the city join other historic locations across the UK in developing a DMP that will take an evidence-based, interventionist approach to managing the visitor economy. The University of Cambridge, Cambridge BID, Cambridge City Council and South Cambridgeshire District Council have agreed to provide funding and support for this ground-breaking initiative, which represents a significant departure from the traditionally fragmented approach to visitor management in Cambridge.
“Unlike many towns and cities across the UK, Cambridge has never had a problem in attracting visitors,” says Emma Thornton, CEO of Visit Cambridge and Beyond.