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Audacious SIM card solution to boost hearing for millions



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Professor Brian Moore, who developed the hearing test side of Audacious' technology, at the Department of Experimental Psychology, Downing Street. Picture: Keith Heppell
Professor Brian Moore, who developed the hearing test side of Audacious' technology, at the Department of Experimental Psychology, Downing Street. Picture: Keith Heppell

Audacious, a first-of-its-kind mobile phone technology for those with hearing difficulties, is now on sale in the UK.

Audacious technology clarifies what you hear on a mobile thanks to a unique Cambridge-devised hearing test. The test reveals your auditory ability, and the resulting pattern is then ported on to a SIM card, with sound frequencies adjusted according to your profile. The SIM card costs £14 a month for the 2GB option, peaking at £24 a month for the 10GB plan.

Audacious was founded by Matthew Turner, who has had moderate to severe hearing loss his whole life. Matthew set up the network in response to the lack of support provided to him and many others by the telecoms networks.



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