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Cambridge is sixth in Sausage Roll Index of 100 UK cities and towns



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Cambridge is ranked at number six in the Greggs Sausage Roll Index of 100 cities and towns across Great Britain, measuring the amount of time a typical full-time employee has to work to afford a takeaway sausage roll.

Cambridge is number 6 in the Greggs Sausage Roll Index
Cambridge is number 6 in the Greggs Sausage Roll Index

The poll reveals that people in Lichfield, Staffordshire must work the longest amount of time, whereas Londonders work the shortest.

Full-time employees are defined as those working at least 30 hours per week on average during the period of the survey, with the Office of National Statistics (ONS) providing local median hourly pay estimates – and the price of the sausage rolls (there are regional variations).

The lowest scoring destinations – Lichfield (4 mins and 54 secs), Middlesbrough, Nuneaton, Truro and Hereford (all 4 mins and 48 secs) – work around 65 per cent longer for the same amount of money than more affluent Londoners.

The fastest earned sausage rolls were mostly in the South East: ahead of Cambridge are London (2mins 58secs); Oxford (3mins 15secs); Slough and Guildford (both 3mins 16secs); and Derby (3mins 17secs).

Scotland performed well, with Glasgow and Edinburgh in the Top 25 - indicative of the median hourly pay rate which is above the national average.

The Greggs Sausage Roll Index offers insights into the cost of living across Britain. Picture: Shutterstock
The Greggs Sausage Roll Index offers insights into the cost of living across Britain. Picture: Shutterstock

Wales featured lower down the list, Cardiff ranked 40th (3mins 54secs), Swansea ranked 57th (4mins 12secs)

The Greggs Sausage Roll Index is the first known use of Sausage Roll-onomics as a benchmark tool to compare living standards across 100 UK cities and towns, exposing regional inequalities, despite the government’s flagship levelling-up agenda.

The Index is loosely modelled on the famous Big Mac Index published by The Economist in 1986 to measure purchasing power across different nations.

Economist John Hawksworth, who conducted the research, says: “In part the analysis is a bit of fun with the sausage roll standing in for the Big Mac as a standardised product to compare purchasing power across different places. But it does also make the serious point that there are very large variations in income levels across our towns and cities.

The other end of the Greggs Sausage Roll Index
The other end of the Greggs Sausage Roll Index

“These local earnings gaps are driven by variations in productivity across places that reflect deep-seated disparities in education, opportunity and infrastructure across the country. Narrowing these income gaps remains one of the most important economic challenges facing this and future governments”

The Greggs Sausage Roll Index comes just weeks after the Department for Levelling Up, Housing & Communities released its levelling up white paper which outlined the government’s plans to target geographic inequalities. Critics have branded it “unambitious” and “lacking detail”.

InvestingReviews.co.uk CEO Simon Jones says: “Amid all the government’s talk of levelling up, a great divide still exists across Great Britain today with Greggs customers in some parts typically having to work 65 per cent longer than Londoners just to be able to afford a sausage roll.

“As the cost of living squeeze continues to intensify, Brits are going to have to work a lot harder in the future to afford life’s simple pleasures. The government is going to have to take urgent action if their flagship policy doesn’t become a millstone around their neck.”



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