CMR Surgical becomes official medical device partner for ParalympicsGB ahead of Tokyo Games
CMR Surgical has become the official medical device partner for Great Britain’s Paralympics team.
The Impington-based company behind the surgical robot Versius said it would launch an internal and external campaign called ‘human skill, redefined’, in celebration of the gold-tier partnership.
The campaign will aim to challenge perceptions around human ability as the ParalympicsGB team heads towards the rescheduled Tokyo 2020 Paralympic Games, due to run from August 24 to September 5.
CMR Surgical’s four-year sponsorship deal will also cover a period featuring the 2022 Winter Paralympics in Beijing and the 2024 Paralympic Games in Paris.
Mark Slack, chief medical officer of CMR Surgical, said: “At CMR, we are passionate about enhancing human skill with technology to deliver the best surgical care.
“In ParalympicsGB, we see several core qualities that resonate with us as a business, and the surgical community more widely: from their ambition and determination to succeed, to the precision and control in their sport.
“We are delighted to use this partnership to really shine a light on those inspirational figures who have pushed boundaries and challenged perceptions around human ability.”
CMR Surgical said it aims to showcase inspirational people – across sport and surgery – who redefine skill and those who make the impossible, possible.
Its campaign will include advertising and internal employee engagement activities.
Penny Briscoe, ParalympicsGB Chef de Mission at Tokyo 2020, said: “The Paralympics was founded in the UK by a surgeon in the 1940s and has grown to become one of the world’s largest and most exciting sporting events.
“We take great pride in the way the teams now inspire huge audiences across the globe to reconsider the true meaning of ‘ability’. It’s brilliant for us to go back to our roots with this sponsorship and work with a company that shares similar values which support the preparation of ParalympicsGB ensuring our athletes are truly impossible to ignore.”
Great Britain and Northern Ireland’s Paralympians won 120 medals at the London 2012 Games, in front of sell-out crowds. They went even further at Rio 2016, winning 147 medals, including 64 golds, finishing second in the overall medal table.
CMR Surgical’s Versius robot is now being adopted by hospitals around the world - including some in the NHS. It brings the benefits of minimal access - or ‘keyhole’ - surgery, which aids recovery times and outcomes for patients, while also easing the strain on surgeons.