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Coderus aiding INEOS Team UK’s bid for America’s Cup glory




From left, Grant Simmer, CEO of Britain’s America’s Cup team, Coderus's Mark Thomas and Andrew Bryson, design team at INEOS Team UK.
From left, Grant Simmer, CEO of Britain’s America’s Cup team, Coderus's Mark Thomas and Andrew Bryson, design team at INEOS Team UK.

Sir Ben Ainslie’s INEOS Team UK bid to become the first British crew to win the 36th America’s Cup has been aided by a Cambridge-based company.

The Britannia crew won five out of five Prada Cup round-robin races to put them through to the Challenger Series final, where they will face Luna Rossa Pirelli Team.

The winners of the 13-race series will go forward to challenge Emirates New Zealand in the America’s Cup in the best-of-13 final between March 6 and 15.

And Coderus is helping Sir Ben’s challenge with a groundbreaking tactical aid app.

The St John’s Innovation Centre-based software and app development company has created a product that provides vital in-race data aimed at giving INEOS Team UK a competitive edge.

It was built specifically for Ineos Team UK and quickly compiles and displays live tactical data on several tablets located on the boat to allow for quick decisions to be made regarding race tactics.

“Coderus is incredibly proud to have helped in creating an app that has played such a significant role in the amazing INEOS Team UK’s success,” said Coderus founder and CEO Mark Thomas.

“We have been working hard on this app for some time and it’s so rewarding to now see the results of it.”

Coderus supports INEOS Team UK in Prada Cup round-robin victory tactical app. Picture: C Gregory (44165613)
Coderus supports INEOS Team UK in Prada Cup round-robin victory tactical app. Picture: C Gregory (44165613)

The crew’s tactician is Giles Scott, who grew up in Huntingdon and sailed at Grafham Water. He won gold in the Finn class at the Rio Olympics in 2016.

“We were desperate for an app which could act as a virtual seventh crew member and become central to our decision-making process throughout the race, providing Ben (Ainslie) and I with the data that we really need to gain a competitive advantage,” Giles said of the app.

“We had great support from Coderus through all stages of the development, from design, build and now refinement out on the water.”

Coderus has worked in collaboration with INEOS Team UK for several years, and been instrumental in the tactical aspect of the team’s challenge for the America’s Cup for some time.

The Prada Cup final starts in Auckland, New Zealand on February 13. Victory would see INEOS Team UK progress to contest the America’s Cup which is the oldest trophy in international sport and has not been won by a British team since 1851.



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