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Creative minds meet at Baroosh to mark WeWork's $20million Creator Awards


By Paul Brackley


The panel - Gerla De Boer, founder of the Cambridge Food Tour, Emerson Patton, CEO at Bright Business Advice, Emma J Clark, founder of Emma Js Party Food and Michaela Eschbach, co-founder of Form the Future. Picture: Keith Heppell
The panel - Gerla De Boer, founder of the Cambridge Food Tour, Emerson Patton, CEO at Bright Business Advice, Emma J Clark, founder of Emma Js Party Food and Michaela Eschbach, co-founder of Form the Future. Picture: Keith Heppell

The global network organisation is granting money to entrepreneurs and small businesses.

WeWorks We The Creators network and panel event at Baroosh. Picture: Keith Heppell
WeWorks We The Creators network and panel event at Baroosh. Picture: Keith Heppell

Creative talents came together over a drink in Cambridge to network and listen to a panel of inspiring business leaders.

The free-to-attend evening was organised by WeWork, a global network organisation that is giving away $20million around the globe, including £1.5million in the UK, through The Creator Awards.

A late change of venue to Baroosh didn’t prevent a good crowd gathering for the event, which featured a panel discussion with Gerla De Boer, founder of the Cambridge Food Tour, Emerson Patton, CEO at Bright Business Advice, Emma J Clark, founder of Emma J’s Party Food, and Michaela Eschbach, co-founder of Form the Future.

The evening was part of WeWork’s We, The Creator series and was supported by Cambridge ideaSpace.

Guests at WeWorks We The Creators network and panel event at Baroosh. Picture: Keith Heppell
Guests at WeWorks We The Creators network and panel event at Baroosh. Picture: Keith Heppell

Eugen Miropolski, WeWork managing director, Europe and Israel, said: “We developed our ‘We, the Creators’ event series in order to celebrate The Creator Awards – a new global initiative which will give $20million to entrepreneurs, small businesses, growing companies, non-profits and artists around the world, £1.5 million of which will be for the UK.

“We decided to bring this successful series to Cambridge as we wanted to offer the city’s many entrepreneurs, business owners and creators the opportunity to hear more about Creator Awards, as well as to enjoy a panel discussion about the challenges and rewards of running your own business in Cambridge.

“It’s been fantastic to see the local response and we wish all applicants the best of luck for the awards.”

Applications to WeWork’s Creator Awards close on Thursday August 24.

Guests at WeWorks We The Creators network and panel event at Baroosh. Picture: Keith Heppell
Guests at WeWorks We The Creators network and panel event at Baroosh. Picture: Keith Heppell

There are three categories: The Incubate Award – $18,000-$36,000 will be granted per award; The Launch Award – $72,000-$180,000 will be granted per award in this category; and The Scale Award – $180,000-$360,000 awaits the winners in this category.



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