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Days left to nominate for #21toWatch campaign celebrating innovators in East of England





There are just days to go to nominate for the #21toWatch campaign and awards led by Cambridge-based PR and communications company cofinitive.

The formal nominations window opened in September 2023, but cofinitive receives submissions year-round from hopeful start-ups.

The 2023 #21toWatch awards at Storey's Field Centre, Eddington. Picture: Keith Heppell
The 2023 #21toWatch awards at Storey's Field Centre, Eddington. Picture: Keith Heppell

Cambridge is strongly represented via nominations from entrepreneurship programmes like impulse at the Maxwell Centre, Cambridge Judge Business School Entrepreneurship Centre, and the Chris Abell Postdoc competition. However, there continues to be an increase in submissions across the region too.

#21toWatch instigator and cofinitive founder Faye Holland said: “Whilst the vast majority of our entries come from businesses within the Cambridge start-up scene, we are impressed with the level of submissions from the wider East of England geography this year adding some real competition across the region. We welcome entrants right up until the deadline and are looking forward to working with our sponsors and partners to build this year’s shortlist recognising those that are addressing real-world challenges.”

Making the list this year is harder than ever and due to the extensive range of entrants, each one is strictly judged on the set criteria of innovation, challenge, influence, viability and memorability.

The longlist is updated every Wednesday and promoted on social media channels using #21toWatch to showcase newly-qualified entrants.

#21toWatch was founded by cofinitive director Faye Holland
#21toWatch was founded by cofinitive director Faye Holland

The list is divided into the people, companies and the ‘things’ they create, setting the standards in innovation and entrepreneurship across the globe.

If you think you have what it takes, submit a nomination by noon on January 12, after which the longlist will be reduced to a shortlist to be independently judged by a panel of experts.

The Top21.2024 will be announced on March 7, at a fast-paced invitation-only event held at The Bradfield Centre.

Nominate and find out more at cofinitive.com/21toWatch and follow #21toWatch on social media.



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