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Excell to host Digital Duxford event at Imperial War Museum


By Adrian Curtis


Cloud communications specialist Excell is inviting Cambridgeshire businesses to an event aimed at helping them build a digital transformation strategy.

The event at the Imperial War Museum, Duxford, on July 12 will feature a talk from futurist and digital transformation expert Jonathan MacDonald as well as a tech showcase from industry leaders Avaya.

Digital Duxford will aid the digital transformation of your business (13640510)
Digital Duxford will aid the digital transformation of your business (13640510)

Spaces at Digital Duxford are free, but limited. There will be a chance to network with Excell and win a flight in a vintage Tiger Moth aircraft.

Dan Pope, Excell’s head of events, said: “With a world-leading university and the presence of many major multinationals, Cambridge and Cambridgeshire is the ideal place for Excell to host the first Digital Duxford event at the iconic Imperial War Museum on July 12.

“We’ve found that most business owners believe the digital economy will impact their business yet hardly any executing a digital strategy. Digital Duxford is the perfect event for those businesses currently planning or executing a digital-first strategy but are not sure how to get started.

“SMEs and start-ups tend to either be born in the cloud or find it easy to migrate across. Large enterprise and multinationals find it more challenging due to legacy IT but will have the skills and project management expertise to create a path through the migration.

Excell, Unit 6 Langford Arch Industrial Estate, London Road, Pampisford, Cambridge . Picture: Keith Heppell. (13640284)
Excell, Unit 6 Langford Arch Industrial Estate, London Road, Pampisford, Cambridge . Picture: Keith Heppell. (13640284)

“However, there is a 'squeezed middle', businesses that have grown successfully but no longer have the IT agility of the start and lack the in-house capabilities of a large enterprise. This squeezed-middle will benefit the most from Digital Duxford.

“We have over 100 confirmed guests coming locally and nationally so it’s a great chance to network with fellow business owners and hear about the latest strategies for Digital Transformation from market leaders Avaya and world renowned speaker Jonathan Macdonald."

Mr MacDonald has been creating and advising businesses for almost three decades. He worked on Ministry of Sound’s digital strategy, launched a Sky TV channel and became the youngest ever chairman of the British Music Industries Association.

He also wrote Powered By Change, the winner of a 2019 Business Book award.

Find out more and book a place at excellgroup.com/resources.


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