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Genie Goals' eCommerce joy for Karl Lagerfeld campaign


By Mike Scialom


Triumph at the eCommerce Awards for Genie Goals with agency director Luca Senatore, centre
Triumph at the eCommerce Awards for Genie Goals with agency director Luca Senatore, centre

Award for world-class digital agency

The digital team at Genie Goals eCommerce, Carlyle House. Picture: Keith Heppell
The digital team at Genie Goals eCommerce, Carlyle House. Picture: Keith Heppell

“We’re proud of having put Cambridge on the map of the world’s leading digital agencies,” said Genie Goals agency director Luca Senatore after winning Best Marketing & Advertising eCommerce Campaign at this year’s eCommerce Awards.

The win, for digital services to a Karl Lagerfeld campaign, arrived on the back of a record 12 nominations for the firm.

Now in their tenth year, the eCommerce Awards highlights some of the very best online retailers, online companies, agencies, innovations, products and campaigns the ecommerce industry has to offer.

“It’s all team effort,” added Luca. “Our genies are simply awesome. We’ve always been a people agency. We focus on people, people come first. This means that we hire the best people we can and help them grow, learn and feel passionate not only about their work but also about helping others. The compound effect this has on both our team and our clients is probably the main reason why we keep winning awards.”

Genie Goals agency director Luca Senatores thank-you speech at the eCommerce Awards
Genie Goals agency director Luca Senatores thank-you speech at the eCommerce Awards

The presentations took place at London Marriott Hotel Grosvenor Square. Previous attending companies have included American Express, Animal, Argos, ASOS, B&Q, BarclayCard, British Gas, Celtic FC, Dixons Carphone, Domino’s, Fortnum & Mason, Green Man Gaming, HMV, House of Fraser, Iceland Foods, Jack Daniels, Jack Wills, Jewson, John Lewis, Laura Ashley, Lidl, Lloyds Banking Group, MasterCard, Moss Bros, O2, QVC, Red Bull, Royal Mail, Santander, Schuh, Selfridges, Sony, The Trainline, Thomas Cook, Three, Time INC, Toys R Us, Very, Virgin, Vodafone, Wagamama, Wickes and Yotel.



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