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International bookmaker SKS365 chooses Featurespace to protect 1.5 million customers


By Paul Brackley


Martina King, CEO of Featurespace, based at the Hauser Forum in Cambridge. Picture: Keith Heppell
Martina King, CEO of Featurespace, based at the Hauser Forum in Cambridge. Picture: Keith Heppell

An international bookmaker and gaming operator is the latest company to employ Featurespace’s artificial intelligence-powered fraud detection and prevention solution.

SKS365, which has its headquarters in Rome, selected the Cambridge company’s ARIC Fraud Hub to help it protect more than 1.5 million registered customers in Europe.

The company behind one of the continent’s fastest-growing sports betting portals, planetwin365, it was looking for a fraud prevention solution that could provide real-time alerts of suspicious deposits and withdrawals, customisable controls over risk score thresholds and fraud analysis, tracking and reporting.

Louisa Curran, head of fraud and payments at SKS365, said: "Solving the fraud challenge in our industry is particularly difficult because criminals always develop new tools to cheat our systems and defraud others, to win we must be always a step forward.

“Overcoming this challenge, as we are rapidly scaling, calls for an intelligent solution that can grow with us and detect and prevent legitimate attacks. Featurespace allows us to achieve this, allowing us to reinvest our resources into maintaining the integrity of planetwin365 and the trust that our genuine customers have placed in us and it."

Martina King, CEO at Featurespace, said: “We are thrilled and motivated by SKS365’s decision to select Featurespace to protect their customers from real-time attack. A task we have been performing for the gaming sector for ten years.

"Choosing our ARIC platform illustrates SKS365' focus on enhancing its services through innovation to accelerate revenue growth, decrease losses, risk and increase its overall customer acceptance rate."

The ARIC Fraud Hub, which counts Betfair and William Hill among its other betting clients, risk scores more than 50 billion transactions and account interactions for its clients.

Featurespace won AI Company of the Year at the Cambridge Independent’s 2018 Science and Technology Awards, and was awarded the UK Tech Award for Innovation of the Year by PwC.

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