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Marshall Motor Group continues growth by acquiring Cheltenham and Gloucester Jaguar Land Rover



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Marshall Motor Group has continued its growth by acquiring Cheltenham and Gloucester Jaguar Land Rover from Heritage Automotive.

It means the Cambridge-headquartered group now operates seven Jaguar and nine Land Rover franchises across the country, making it one of the largest Jaguar Land Rover partners in the UK.

Daksh Gupta, CEO of Marshall Motor Holdings
Daksh Gupta, CEO of Marshall Motor Holdings

CEO Daksh Gupta said: “We are delighted to complete this acquisition which is in line with our stated strategy to grow further scale with our existing brand partners in new geographic regions.

“We have a strong track record with the Jaguar and Land Rover brands and in 2020 the group was ranked as their number one and two dealer group respectively. We also enjoy an excellent relationship with the whole team at JLR and I would like to thank them for their support during this transaction.

“Cheltenham and Gloucester are fabulous locations for the Jaguar and Land Rover brands and we are proud to extend our representation with them in these strategically important territories.

“This acquisition extends the number of counties in which we operate to 29 and this is our first business in this part of the M5 corridor and in Gloucestershire.

“I would like to welcome all our new colleagues to Marshall and we look forward to working with them to grow and development the business further.”

The business is currently in leasehold premises in Cheltenham but will move to a redeveloped ‘Arch’ facility at Ashville Business Park in Staverton, with 51 colleagues joining Marshall as part of the acquisition.

Rawdon Glover, MD of Jaguar Land Rover UK, said: “Marshall Motor Holdings are a large and high performing partner for Jaguar and Land Rover, we welcome the opportunity to expand with them into Cheltenham and Gloucester territory.”

Last week, Marshall Motor Group released its AGM trading statement, which showed it outperformed the new retail market by 11.1 per cent and used market by 7.2 per cent.

It is targeting 2021 underlying profit before tax of not less than 2019’s £22.1million.

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‘Resilient’ Marshall Motor Holdings records impressive 2020 results despite Covid-19 impact

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