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Moss & Rose ready for start of a vintage pop-up summer



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Vintage clothes pop-up retailer Moss & Rose is just one of many businesses primed for reopening – with its caravan ready to attend events across the region as summer gets under way.

From left are Katie Crawford, Miranda de Graaf-Rose, Hilde Moseby Sills and Imogen Loxam. Picture: Keith Heppell
From left are Katie Crawford, Miranda de Graaf-Rose, Hilde Moseby Sills and Imogen Loxam. Picture: Keith Heppell

The clothing and accessories retailer is run by Miranda de Graaf-Rose and Hilde Moseby Sills.

“We provide a shopping experience for sustainable, high quality and wearable hand-picked vintage apparel to all interested in unique yet affordable pieces,” says Miranda.

During lockdown the outdoors service has been on hold. Fortunately the business model has translated rather well online.

“We have really developed our online presence during this past year,” says Miranda. “We now have a very complete and easy-to-use website and most of our stock is available in our online shop which is affiliated to the website.

“We sell vintage clothing and accessories for women, men and children. We stock items from the fifties all the way through to the noughties. We hand-pick all our items which we source from ex-dealers, donations and wholesalers. Our stock is very varied from the everyday item to the more flamboyant ones.”

Finally, however, the Moss & Rose caravan, ‘Cassie’, is being prepared for the new season.

“Yes, we are ready and very excited! Cassie, the caravan, is all clean for our first outdoor event on April 25 at the Museum of Power in Maldon, Essex.

“Our favourite part of the business is meeting people and hearing the stories and memories the clothes bring back.”

Vintage Pop-up Moss & Rose who sell out of their converted vintage caravan 'Cassie'. From left Hilde Moseby Sills and Miranda de Graaf-Rose . Picture: Keith Heppell. (45764110)
Vintage Pop-up Moss & Rose who sell out of their converted vintage caravan 'Cassie'. From left Hilde Moseby Sills and Miranda de Graaf-Rose . Picture: Keith Heppell. (45764110)

The caravan features a pop-up changing room and full-length mirror and is clearly a key part of the Moss & Rose family.

“Cassie is a caravan from the 1980s which we bought converted into an open-sided shop. The big doors are a school white board and the inside was gutted except for the benches. We added our touch with the vintage feel and rails for clothes.

“The caravan was converted to be a pop-up barbershop – we made it more to our taste. We both tow it. She is remarkably easy to do manoeuvre and hand-push into tight spots at fairs. Hilde drives a BMW and I drive an Audi A4.”

Cassie, it turns out, is actually a bit of a Tardis.

Imogen Loxam helps accessorise the Moss & Rose range. Picture: Keith Heppell
Imogen Loxam helps accessorise the Moss & Rose range. Picture: Keith Heppell

“Cassie fits a lot! She has three rails of approximately 6ft as well and the benches and many nooks and crannies you can pop things in. The front has a fold-out table too where we display jewellery or handbags. It is brilliant because not only is she fun and draws attention, she is very practical as all the clothes are displayed in the dry and we can tow all the contents for sales in her!

“We fold clothes on hangers in large bags which keeps them clean and flat and hang up on arrival. Takes less than an hour to set up.”

The pop-up is available for local events.

“We always do pop-up events and local vintage events. We find it more fun to vary our events as we like to meet new clients and visit new fairs each month. We are keen to restart the private events at Stir, Othersyde and Anglia Ruskin.

“We do events in London, Essex, Norfolk, Suffolk and Cambridge of course. The best place to keep up to date with these events is to visit our website or follow us on Instagram @moss_and_rose or on Facebook.”



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