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Pet App founder rejects offers from TV Dragons


By Adrian Curtis


New app to go before Dragons Den
New app to go before Dragons Den

Keep tabs on the fitness of your pet

A revolutionary app that helps dogs keep fit failed to get any investment from BBC TV's Dragons.

Designed in Cambridge, PitPat, is an app designed to help bring down obesity in pets.

Human activity trackers such as Fitbit have revolutionised how people keep fit and exercise and with nine million dogs in the country, PitPat is aiming to do the same for the canine community.

PitPat's founder Andrew Nowell entered the Dragon's Den seeking a £150,000 investment for a 7.5 per cent stake in his company in order to help grow the business in the UK and abroad, and raise awareness of pet health at the same time.

But while his pitch impressed Dragons Deborah Meaden and Nick Jenkin, who were prepared to offer him the cash for a 20 per cent stake, Mr Nowell rejected their demands.

At the end of the programme, Mr Nowell said:"It was definitely a battle. They gave a good valuation but we're aiming higher.

"We don't want to be a £10m company, we want to be a £100m company and that's definitely achievable.

"I think we might get two dogs for the office called Deborah and Nick to remind us of what we turned down."

However, fellow Dragons Peter Jones soon declared himself out of the running after labelling Mr Nowell's valuation of his company as"ridiculousand two other would-be investors, Touker Souleyman and Sarah Willingham, both declared themselves out of the running.

Over half of the dogs in the UK now classed as overweight, pet obesity is an epidemic that needs to be tackled.

Designed in Cambridge and manufactured in the UK, PitPat gives owners a fun and engaging way to ensure that their pampered pooch gets the exercise it needs by keeping track of walking, running, playing and resting.

It attaches to any collar and with its sleek, compact and lightweight design it is the go-to gadget for dogs of any size or breed.

The device boasts best-in-breed technology with a year-long battery life and waterproof design, meaning it can stay attached and continue tracking all the time.

Unlike other wearable technology products, there is no inconvenience or downtime for recharging.

Accompanying the PitPat device is a free iOS and Android app, which allows owners to keep an eye on their dog's activity level and find out what they have done while they have been apart.

The app compares the activity to a daily guideline based on the dog's age, breed and weight and gives fun hints and tips towards responsible dog ownership.

PitPat re-tails (please excuse the pun) at a not to be sniffed at £39.99 and is available to purchase online at www.pitpatpet.com or at pet stores across the country.



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