Social Media Day to become annual

Inaugural event success at Eddington’s Storey’s Field Centre

Business people from across the region attended Cambridge’s first Social Media Day.

Storey’s Field Centre, Eddington Avenue, was filled with the buzz of conversation as entrepreneurs, small business owners and charities came together to learn about content marketing, building a personal brand and engagement as well as sessions on Twitter, Facebook, LinkedIn and Instagram.

The conference was organised by Lenka Koppová, who runs the monthly Cambridge Social Media Meet-Up.

She told delegates: “Cambridge Social Media Day came from my monthly meet up. And it came from the need of educating and wanting to help small business owners, freelancers and people like yourselves to understand how social media works and how it can help your business.

“After running a meet up for two years and seeing more and more people come each month and that more and more people want to come and there is more topics that need to be covered, I thought well why do we always need to go to London for events?

“So the idea is to make an event that actually delivers the knowledge and value and brings it down to the basics that you as small business owners, entrepreneurs, actually need and can do on your own.”

The keynote speakers were Andrew and Pete who entertained the crowd, including an impromptu game of beach ball, while showing that rather than trying to create several different types of content and be everywhere at once, it was better to focus on one thing and do it “incredibly well”.

A host of Cambridge companies were involved in supporting the event. Anne-Marie Miller, of Carbon Orange, created a live sketchnote wall covering all the talks in the main hall.

Catering was supplied by Que Rico Tapas and Gourmet Vegan. The Crane Event, The Work Bees and Big Bear Creative, who also designed branding for the conference, made sure everything ran smoothly.

Planning for next year’s conference has already begun and it will take place over two days.