The Cambridge Building Society pleased by 'fantastic' customer response to new city store
Mutual returns to its historic roots by opening branch near its first office
The Cambridge Building Society says it is “delighted” by the response from customers since it opened its new city centre store.
The mutual returned to its roots by opening the branch at 4 St Andrew’s Street, very close to its first permanent offices, which opened in Post Office Terrace in 1884. Last Tuesday evening, guests were welcomed to the official launch and heard how the new store offers customers digital and assisted-service technology as well as face-to-face expertise, a model that worked for a relaunch of the St Ives store in 2017.
Andy Jukes, head of direct distribution and responsible for the branch and store network, said: “Our new central Cambridge store has a bright, fresh look.
“It combines technology with expertise from our team members – something we know is valued by customers.
“We’ve not only invested in the store, but our people too; by relocating and training current team members while the building work was under way to create a new central Cambridge team.
“This training will help them to serve customers visiting Cambridge and satisfy many more of their financial needs and questions.”
The store is replacing the existing branches in St Andrew’s Street and The Grafton.
Customer experience manager Michael Stead, who headed up the launch, added: “The response from our customers has been fantastic.
“It’s given us the opportunity to think about our ideas and improvements for future investment. There’ll now be a period of review and evaluation before we decide where and when to apply elements of this new format to other branches.
Official opening of Cambridge Building Societys new branch, St Andrews Street, Cambridge. Picture: Keith Heppell
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“We’ll continue to use our refurbished St Ives and the central Cambridge stores as the place where our new ideas and services can be trialled.”