Turning over a new Leaf prompts name change for BeeBee
BeeBee, the Cambridge-based company that creates washable and reusable food wraps as an alternative to single-use plastic, has a new name.
It is now called BeeBee & Leaf and the move was prompted when the company’s newest plant-based product did not fit under its original name. The new Leaf wraps build on the company’s ethos to make planet-friendly alternatives to everyday products.
All the company’s wraps are handmade using sustainably sourced ingredients - organic cotton is infused with either a formula of beeswax, rosin and jojoba oil for BeeBee wraps, or rice bran wax, sumac wax and resins for the Leaf wraps.
The ever-growing trend towards vegan alternatives has meant that Leaf wraps have proven to be hugely popular since their launch in May 2020. So it was time for a rebrand to welcome the new products into the BeeBee family.
Founder and CEO Kath Austin said: “As our new vegan wax wrap, Leaf, is now launched and so well received in the UK and Europe, we felt we needed to update our brand to reflect this.
“For nearly four years we have been BeeBee. Now we are BeeBee & Leaf, a name which sparks ideas of belief in a more sustainable future. Our products won’t solve the environmental crisis but we are part of a much wider solution and we are very proud of that.”
Leaf wraps are available with their own unique bright and bold prints. One, aptly named Botanic, features the on-trend Swiss Cheese plant leaf (Monstera deliciosa) and the other in the Tropical collection depicts the fruity delights of the pomegranate.
The eight-strong TeamBeeBee is based at Ronald Rolph Court, off Wadloes Road. BeeBee & Leaf’s products are stocked by a wide range of outlets in the UK and Europe and Kath said that the ability to continue trading online has helped during the pandemic.
Earlier this year the company collaborated with Lakeland to launch the Best of British wildlife range of plastic-free wraps for the retailer. “The Lakeland products are really doing well,” said Kath.
BeeBee & Leaf wraps are reusable for a year (and longer if you use BeeBee Relax & Rewax Refresher Drops), and the company says that they are more effective than plastic at keeping food fresh.
New vegan collections are planned for early 2021.
Kath said: "Leaf wraps have been a labour of love project, with our beeswax wraps already so popular we knew our customers would love a plant-based version. The future needs to be less reliant on animals to sustain us all and we believe this is our contribution to that aim.
"In spring, a range of new designs will launch alongside our Leaf Crumbles, a little pot of plant-based wax crumbled to make refreshing the wraps a breeze at home."
BeeBee & Leaf is donating £2 from every pack of wraps sold before December 1 to the 2 Minute Beach Clean, to support those working directly to clean up plastic pollution on our beaches.
For more on BeeBee & Leaf, visit beebeewraps.com/.
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