JD Sports, Beaverbrooks and TAG Heuer to open at Grand Arcade in Cambridge

British sports-fashion retail company JD Sports will be taking 14,200 sq ft on the ground floor and basement of the Grand Arcade in Cambridge, while national jewellery and watch retailer Beaverbrooks will take 2,500 sq ft on the prime mall, with an adjoining boutique housing Swiss watch brand TAG Heuer.

The news follows Charles Tyrwhitt relocating within the Grand Arcade, as the men’s clothing retailer has moved into a larger 1,250 sq ft unit on the ground floor.

The new arrivals – signed by Universities Superannuation Scheme (USS), the trustee of the UK’s largest private pension scheme by way of assets – will be moving into the prime mall area and will be adjacent to the likes of John Lewis, Apple, Mango and Skechers.

Martin Macwhinnie, centre manager at the Grand Arcade, said: “Our mission is to continue developing a prime retail mix which meets the lifestyle choices of our customers and to continue styling Cambridge, so we’re delighted to be seeing a lot of renewed interest from prime retail brands in taking space at the Grand Arcade.

“These latest lettings of JD Sports, Beaverbrooks and TAG Heuer demonstrate our continued ability to attract the best national and international brands that our customers expect to find here.”

Anna Blackburn, managing director at Beaverbrooks, said: “We’re thrilled to be expanding our Beaverbrooks portfolio to include Cambridge, alongside our long-running and valued partner TAG Heuer with the opening of an adjoining boutique.

“The Grand Arcade is the perfect location to open our doors and reach new customers, and we look forward to providing outstanding levels of personal customer service, expertise and passion for diamonds, luxury watches and fine jewellery – for our customers, both in Cambridge and further afield.”

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James Air, head of group acquisitions at JD Sports, added: “It has been a pleasure to secure a major new store in Cambridge with USS, which is more than double the size of our current store. We will be able to stock a significantly wider range of brands and very much look forward to opening for this Christmas.”

Beaverbrooks is a family-owned jewellers established in 1919, with 70 stores across the UK. For more information, visit beaverbrooks.co.uk. For more on JD Sports, go to jdsports.co.uk.