A dog's life just got better with PitPat Life...

PitPat, the award-winning, Brooklands Avenue-based dog monitoring company, has launched a new monthly membership scheme for dog owners.

Called PitPat Life, the membership scheme - the first of its kind - rewards healthy, happy dogs and their owners with perks, points and prizes.

The kit includes an activity monitor, dog tag, dog food (appropriate to your dog), membership card, personalised exercise goals and access to the PitPat community of dogs and their owners.

PitPat founder Andrew Nowell said: “When we launched PitPat four years ago, we changed how dog-owners look after their best friend. PitPat brought dogs and owners closer together in a fun and easy way, and helped both to be healthier and happier.

"But our customers have shown us they want more, so I’m really excited that we’re able to bring them PitPat Life. We’re turning PitPat into what our customers already make it - a club for every dog owner, making us the heart of a vibrant community of dog lovers. Even better, PitPat Life rewards dogs and their owners for doing a great job and I'm sure they are going to love the perks and prizes membership offers."

Brand ambassador, Rory the Vet added: “I’m really excited to be a PitPat ambassador. As a small animal vet I see so many overweight pets, it’s a real issue. With PitPat Life, owners are encouraged to track and monitor their pets weight and activity levels and are rewarded for doing so. This could be the first step to addressing the pet obesity epidemic.”

PitPat Life is an activity monitor and a way of life for £4 a month.