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All the Cambridgeshire pubs and bars where designated drivers can get free draught soft drinks this Christmas

Will you be DES this Christmas?

Nearly 50 pubs, bars and venues are offering free draught soft drinks to designated drivers this month.

Designated drivers can get free drinks at more than 45 venues in Cambridgeshire this Christmas (23809019)
Designated drivers can get free drinks at more than 45 venues in Cambridgeshire this Christmas (23809019)

The ‘I’m DES’ initiative is led by the Cambridgeshire and Peterborough Road Safety Partnership (CPRSP) to reduce the number of road traffic collisions caused by drink-driving during the festive period.

More than triple the number of venues have signed up this year.

To benefit, you simply let staff in participating venues know you are the designated driver and ask for an ‘I’m DES’ wristband.

Jon Morris, casualty reduction officer at Cambridgeshire Constabulary, said: “We’re pleased to see so many pubs and venues supporting the ‘I’m DES’ campaign this year.

“We would encourage people to take advantage of the scheme and help us make the roads of Cambridgeshire safer for everyone.

“Even a small amount of alcohol can affect your driving ability. We advise if you’re drinking, even if you have just one drink, arrange another way of getting home.”

He added that most people underestimate the amount of time it takes for alcohol to pass through their body, meaning some people who would not dream of driving after drinking may unwittingly still be over the limit the morning after.

Friends enjoying drinks in the pub (23809008)
Friends enjoying drinks in the pub (23809008)

“This includes people going about their everyday activities such as driving to work, doing the school run, popping to the shops or going to see friends,” he said.

“Please do not gamble with your life and be aware of the danger you pose by getting behind the wheel while under the influence. It’s really not worth the risk.”

Officers across the Bedfordshire, Cambridgeshire and Hertfordshire Road Policing Unit (RPU) will conduct additional stop-checks throughout December to combat drink and drug drivers.

Ray Bisby, acting police and crime commissioner for Cambridgeshire and chair of the Cambridgeshire and Peterborough Road Safety Partnership, said: “Be sure to choose a designated driver and, if you are that designated driver, let the bar staff know to claim a wristband and free draught soft drinks.

“These simple actions can help keep Cambridgeshire’s roads safe during the festive season.”

Members of the public are urged to report drink or drug-driving via a dedicated, 24/7 confidential hotline - 0800 032 0845.

For more, visit www.cambs.police.uk/drinkdrugdriving.

Participating venues in December 2019


  • Ballare, Cambridge
  • Hidden Rooms, Cambridge
  • La Raza, Cambridge
  • Tabouche, Cambridge
  • Revolution, Cambridge
  • Lola Lo, Cambridge
  • The Anchor, Cambridge
  • The Granta, Cambridge
  • Fez Club, Cambridge
  • Vinyl, Cambridge
  • Novi, Cambridge
  • Sir Isaac Newton, Cambridge
  • The Alexandra Arms, Cambridge
  • The Portland Arms, Cambridge

South Cambridgeshire

  • The Hub Community Centre, Great Cambourne
  • Willingham Social Club, Willingham
  • The Eltisley, Eltisley, St Neots
  • The Chequers, Pampisford

East Cambridgeshire

  • Little Thetford Sports and Social Club
  • The Fox, Burwell
  • The Shed, Lode
  • The Beeches Community Centre, Isleham, Ely
  • Habis Café Bar and Restaurant, Littleport
  • Ely City Golf Club, Ely
  • Ye Olde School Bell, Little Downham
  • The Bell, Kennett, Newmarket


  • The Greystones, Sawtry, Huntingdon
  • The Pig N Falcon, St Neots
  • The Axe and Compass, Hemingford Abbots, Huntingdon
  • Samuel Pepys pub, Huntingdon
  • The Lounge, St Ives
  • Cromwells, Huntingdon


  • GER Sports Club, March
  • The Angel Inn, Wisbech
  • The King’s Head, Wisbech
  • The Three Tins, Wisbech
  • The Red Lion, March
  • The Ship Inn, March
  • Cassanos, March


  • The Admiral Wells, Peterborough
  • The Cresset, Peterborough
  • The Solstice, Peterborough
  • Embassy Flares Red Room, Peterborough
  • Great Northern Hotel, Peterborough
  • Samms, Peterborough
  • Lightbox, Peterborough
  • Brewery Tap, Peterborough
  • Angels, Peterborough

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