Having a giraffe: How businesses can get involved in the Cambridge Standing Tall art trail
Businesses that have not already signed up to take part in next year’s Cambridge Standing Tall art trail are being urged to step forward, with only 10 of the large 2.5-metre tall sculptures now available to sponsor.
With limited opportunities available, time is running out for local businesses and organisations to participate in Cambridge Standing Tall, which will see around 30 large giraffes dotted around the city next spring.
The trail, which is in support of Break, a charity working across Cambridgeshire to raise the aspirations of the county’s young care leavers – and which is being supported by the Cambridge Independent – will also include a herd of mini-giraffes, decorated by local schools.
Each of the giraffe designs is created by a different artist and after the trail, a number of the sculptures will be made available for auction, with all money raised going to supporting young care leavers.
Pete Marron, Break senior partnerships and projects manager, said: “We’ve had so many great businesses already involved, but there is still room for more in our tower of giraffes, and we’d love to see these final 10 designs be brought to life on our wonderful gentle giants.
“It really is a unique and innovative way to promote your business to a wide and varied audience and there are a number of reasons why businesses want to get involved.
“It could be to engage a new audience, boost their brand, help with recruitment, or deliver on your social and economic objectives and we can help businesses facilitate all of these throughout the trail.”
Delivered in partnership with Wild in Art, Cambridge BID and Alan Boswell Group, the trail is expected to bring more than 350,000 residents and visitors to the city and follows on the success of Cows about Cambridge which generated an economic impact of £19.5million for the local business community.
Visit break-charity.org/cambridge-standing-tall/. to get in touch with the team.