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Having a giraffe: How businesses can get involved in the Cambridge Standing Tall art trail




Businesses that have not already signed up to take part in next year’s Cambridge Standing Tall art trail are being urged to step forward, with only 10 of the large 2.5-metre tall sculptures now available to sponsor.

Alice Courtley's The Moonflower design for Cambridge Standing Tall art trail
Alice Courtley's The Moonflower design for Cambridge Standing Tall art trail

With limited opportunities available, time is running out for local businesses and organisations to participate in Cambridge Standing Tall, which will see around 30 large giraffes dotted around the city next spring.

The trail, which is in support of Break, a charity working across Cambridgeshire to raise the aspirations of the county’s young care leavers – and which is being supported by the Cambridge Independent will also include a herd of mini-giraffes, decorated by local schools.

Amy Bourbon's Willow design for the Cambridge Standing Tall trail
Amy Bourbon's Willow design for the Cambridge Standing Tall trail
Boy Oh Boy designs by Blue Plaques for the Cambridge Standing Tall art trail
Boy Oh Boy designs by Blue Plaques for the Cambridge Standing Tall art trail
Hilary Sanderson's Miss Botanical design for the Cambridge Standing Tall art trail
Hilary Sanderson's Miss Botanical design for the Cambridge Standing Tall art trail
Illona Clark's Go Wild design for the Cambridge Standing Tall art trail
Illona Clark's Go Wild design for the Cambridge Standing Tall art trail

Each of the giraffe designs is created by a different artist and after the trail, a number of the sculptures will be made available for auction, with all money raised going to supporting young care leavers.

Pete Marron, Break senior partnerships and projects manager, said: “We’ve had so many great businesses already involved, but there is still room for more in our tower of giraffes, and we’d love to see these final 10 designs be brought to life on our wonderful gentle giants.

“It really is a unique and innovative way to promote your business to a wide and varied audience and there are a number of reasons why businesses want to get involved.

“It could be to engage a new audience, boost their brand, help with recruitment, or deliver on your social and economic objectives and we can help businesses facilitate all of these throughout the trail.”

Illona Clark's Savannah Moon design for the Cambridge Standing Tall art trail
Illona Clark's Savannah Moon design for the Cambridge Standing Tall art trail
Matthew Ellwood's The Dreamer designs for the Cambridge Standing Tall art trail
Matthew Ellwood's The Dreamer designs for the Cambridge Standing Tall art trail
The Pink Hare Oodles of Yoodles design for the Cambridge Standing Tall art trail
The Pink Hare Oodles of Yoodles design for the Cambridge Standing Tall art trail
Reilly Creative's Kind-hearted design for the Cambridge Standing Tall art trail
Reilly Creative's Kind-hearted design for the Cambridge Standing Tall art trail
Jess Falconbridge's Giraffe Studies in Colour design for the Cambridge Standing Tall art trail
Jess Falconbridge's Giraffe Studies in Colour design for the Cambridge Standing Tall art trail

Delivered in partnership with Wild in Art, Cambridge BID and Alan Boswell Group, the trail is expected to bring more than 350,000 residents and visitors to the city and follows on the success of Cows about Cambridge which generated an economic impact of £19.5million for the local business community.

Visit break-charity.org/cambridge-standing-tall/. to get in touch with the team.



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