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Cambridge 105 Radio’s Virtual Strawberry Fair wins silver award

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A virtual recreation of Strawberry Fair has won Silver in the Best Live Event/Outside Broadcast Producer category at the Audio Production Awards (APAs) for Cambridge 105 Radio.

The award was announced during an online ceremony hosted by Jeremy Vine and Snoochie Shy.

This year’s Strawberry Fair, the annual celebration of live music and the arts, was cancelled due to the Coronavirus pandemic. Virtual Strawberry Fair was produced by Trevor Dann, Executive Producer at Folder & Co.

Strawberry Fair 2019 (43331768)
Strawberry Fair 2019 (43331768)

Trevor Dann said: “For 40 years Strawberry Fair has been an essential part of the Cambridge summer and one that we wanted to make sure continued. The award is a tribute both to the team at Cambridge 105 Radio and to the volunteers at Strawberry Fair whose contribution made it all possible”.

The Virtual Strawberry Fair received funding from the government-backed Audio Content Fund, a pilot scheme that supports public service content on commercial and community radio networks.

The June 6 broadcast featured a documentary looking at the history of the event, music from artists who had been booked to perform and interviews with organisers. The 12, hour-long, shows were produced by Cambridge 105 Radio with the backing of many of the Strawberry Fair volunteers and themed around individual stages.

Strawberry Fair 2019 (43331774)
Strawberry Fair 2019 (43331774)

In addition to Cambridge 105 Radio, parts of the coverage were broadcast on neighbouring stations Star Radio (Cambridge & Ely), Future Radio (Norwich) and Biggles FM (Biggleswade).

The APAs showcase the best in audio production in all its forms across the UK.

Other winners in this year’s awards included Lauren Laverne, Mark Kermode, George The Poet and Annie Nightingale.

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