Tesco’s zero-waste trial with reusable Loop packaging begins in Cambridge
Tesco’s Newmarket Road store is offering a new way for customers to shop that allows them to buy a wide range of food, drink, household and beauty products in reusable and durable packaging.
In partnership with global reusable packaging platform Loop, customers in 10 large Tesco stores in the East of England will be able to buy products in reusable packaging that can be returned to store when finished so it can be cleaned, refilled and used again.
The new reusable range of 88 products will include some of the UK’s biggest and most popular brands, including Persil, Fever-Tree, Carex, Tetley Tea and BrewDog. Tesco has included 35 own-brand essentials in the range, such as pasta, rice, oil and sugar, with more products set to be added to the range throughout the year.
Newmarket Road customers wishing to opt for reusable packaging need to visit the Loop fixture in the store and add the products they want into their trolley as a part of their shop. The Loop range comes ready prefilled in the most suitable container for that product, so there is no need for customers to bring their own containers or refill themselves.
Prices for the contents of each item are comparable to the original. A fully refundable deposit starting at 20p is paid on each reusable product at checkout and this is refunded via an app when the customer returns the packaging to a collection point in the store.
The impact of switching just three items of the weekly shop could be enormous: if customers in the 10 stores switched their recyclable tomato ketchup, cola and washing up liquid bottles to the reusable Heinz Tomato Ketchup, Coca-Cola and Ecover alternatives, the packaging would be used and reused more than two and a half million times a year.
To help customers include Loop products in their shop, Loop ambassadors will be on hand to explain what Loop is and how it works.
Ken Murphy, Tesco Group CEO, said: “We are determined to tackle plastic waste and one of the ways we can help is by improving reuse options available to customers.
“Bringing Loop to our stores is a significant milestone in this journey. With 88 everyday products available, we’re giving customers a wide range of options and we’ll learn as much as we can from this to inform our future packaging plans.”
Tom Szaky, founder and CEO of Loop and TerraCycle, said: “The consumer reaction to Loop in these first Tesco stores will prove pivotal in refining the Loop offering and ultimately we hope to scale reuse across more stores and the number of product lines available. Tesco is the perfect partner to bring Loop to retail in the UK due to its commitment to sustainability, in combating plastics waste and in its operational scale as the UK’s biggest grocery retailer.”
The full list of brands available in store at launch is: Alberto Balsam, Bisto, BrewDog, Bulldog Skincare, Carex, Coca-Cola, Dr Will’s, Ecover, Fever-Tree, Finish, Good4U, Hardys, Mackays, Heinz, Meridian, Mud House, Naked Noodle, Original Source, Persil, Quaker Oats, Radox, Simple, Sipsmith and Tetley.