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Cambridge estate agency and auctioneer Cheffins unveils a major rebrand


By Adrian Curtis


Historic Cambridge-based estate agency and auctioneer Cheffins has launched a major rebrand including a new logo, corporate colours and website.

Established in 1825, the firm has enjoyed a sustained period of growth during which Cheffins re-evaluated its direction and objectives for the future.

The new brand identity reflects Cheffins’ commitment to providing the best services in the markets in which it operates and will help the firm to intensify its focus on the estate agency, rural consultancy, commercial property sectors, while retaining its status as a market-leading auctioneer of fine art and agricultural machinery.

Bill King, chair of Cheffins (7217077)
Bill King, chair of Cheffins (7217077)

Although based in Cambridge, the firm is one of the most active property and professional services firms in East Anglia, whilst the fine art and machinery auctions operate across international markets.

Cheffins’ new logo and corporate colours - replacing green for blue - bring a sharp new visual identity to the historic firm, making it instantly recognisable and characterising the firm as modern, smart, effective and original, whilst remaining true to its heritage.

The firm’s new website has also been launched today, providing a fit-for-purpose and customer-friendly experience, allowing Cheffins to increase its online presence and help to communicate with clients both old and new.

Bill King, chairman at Cheffins said: “Cheffins has built a strong reputation following almost 200 years in business in the local area, however our market research confirmed that evolving our corporate identity and updating our logo was the appropriate strategic move for us. This is an exciting time for our business and we feel confident that our new logo, website and colours will ensure our brand is easily recognisable; enabling us to communicate the Cheffins message with renewed impact, whilst capturing the essence and personality of the firm.

"This two-year-long project is indicative of our significant investment in the firm and commitment to Cheffins’ continued growth, alongside our confidence in our business regardless of today’s volatile markets. The comprehensive project has involved a complete revamp of all signage, advertising and key messages, allowing Cheffins to stand out against the competition as we head towards our 200-year anniversary in 2025.”

After a competitive pitch process, Fellowship – the design & marketing agency - was selected to carry out the brand evaluation and execute the rebranding process from start to finish.

Cheffins of Cambridge unveil major rebrand (7217120)
Cheffins of Cambridge unveil major rebrand (7217120)

Paul Lewis, head of strategy at Fellowship said: “We’re very excited to see the new Cheffins branding go live, having worked on it over the last 18 months. It’s designed to capture the essence, personality and style of Cheffins and give the business a firm foundation for continued success. We believe it’s distinctive, confident and contemporary, while remaining in keeping with Cheffins’ long and proud heritage.”

Established in 1825, Cheffins underwent a strategic reorganisation of the firm in 2016 and the rebranding process is the next step in ensuring the business continues to grow and cement its reputation as one of the most admired businesses in the Cambridge region.



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