Home   News   Article

H&M Home store has opened its doors at The Grafton

By Ben Comber

Grafton H&M Home Store opening
Grafton H&M Home Store opening

It's the Swedish brand's first Home store in Cambridgeshire, taking over the vacant BHS unit.

H&M hosted a series of activities, this week to celebrate its new Home store opening at The Grafton.

Throughout Monday morning, December 4, a DJ, a dancing flash mob, goody bags and balloons entertained visitors. Once the store opened, visitors were given the chance to personalise their purchases and have them embroidered with their own designs.

John O’Shea, Centre Manager for The Grafton, said: “The atmosphere at The Grafton yesterday was amazing as crowds of visitors queued ahead of H&M Home opening. The H&M team provided fantastic entertainment for those waiting and the new store is hugely impressive. We have already received really positive feedback from our shoppers. We look forward to welcoming many new visitors to The Grafton in the coming weeks.”

Located in Great Court, H&M Home follows the recent relocation of the mens, womens and kidswear fashion collections to the neighbouring unit, the ground floor of the former BHS store. The brand has expanded at The Grafton by 60 per cent.

The Grafton is undergoing a £28million refurbishment.


Iliffe Media does not moderate comments. Please click here for our house rules.

People who post abusive comments about other users or those featured in articles will be banned.

Thank you. Your comment has been received and will appear on the site shortly.


Terms of Comments

We do not actively moderate, monitor or edit contributions to the reader comments but we may intervene and take such action as we think necessary, please click here for our house rules.

If you have any concerns over the contents on our site, please either register those concerns using the report abuse button, contact us here.

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies - Learn More