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Let’s go round again… what we all need to do to stay safe in Cambridge





Sponsored feature | Ian Sandison, chief executive of Cambridge BID, discusses the emergence of the Covid-19 Omicron variant and our pandemic response.

Ian Sandison of Cambridge BID (45841930)
Ian Sandison of Cambridge BID (45841930)

The pop pickers among you know the next line of the Average White Band song alluded to in the headline is ‘Maybe we’ll turn back the hands of time’.

The announcements of last weekend suggest we may again be on the Covid merry go round - all too sadly we can’t turn back time.

But if we could turn back time, a topic of many a conversation I have with businesses and I am sure we all have with friends in the pub - masks on from now on, except when drinking - is what would we do differently? An earlier first lockdown maybe? A better vaccine roll-out? We did well with that. A slower opening up of society last summer? Well, the numbers did stay low until September.

For me, what we should have kept in place was mask wearing and Covid passes for the hospitality sector.

Portrait of young woman putting on a protective mask. (52612932)
Portrait of young woman putting on a protective mask. (52612932)

Going into a bar or restaurant and showing a passport would be the same as showing ID (I have forgotten the last time I was asked...) or showing a loyalty card - CAMRA for me. Like paying via your mobile phone, it becomes a seamless activity embedded into modern life.

It would be a continual reminder to us all to keep up to date with vaccinations and what are likely to be regular boosters. Customers and staff would feel safer that everyone is thinking of each other and doing our bit.

So, as we continue to adapt to life with Covid-19 let us all remember the basics. Wash our hands regularly, use a face covering, where possible keep your distance and keep your jabs up to date.

This really is the way through this situation. None of us wants our civil liberties to be impeded, but to be honest it is not about us as individuals.

The world really is a better place when we come together as a community and work together, remember Hands Face Space. It really does help.

Read more from Ian Sandison and Cambridge BID

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