Miele launches its experience centre in Cambridge’s Grand Arcade

German manufacturer Miele, renowned for its range of premium and sustainable home appliances, opened its latest branch in Cambridge’s Grand Arcade last Thursday (7 November).

It is the eighth Miele Experience Centre in the UK after Mayfair, Oxford Circus, Abingdon, Edinburgh, Bluewater, Brent Cross and Solihull.

The purpose of the experience centre is for sales consultants to provide customers with the opportunity to experience its technology via demonstrations.

John Pickering, managing director for Miele GB, said: “We are thrilled to have opened a Miele store within Grand Arcade, Cambridge.

“Miele’s mission is to create quality products that improve our customers’ lives, that are designed, built and tested to last – in short, we believe longevity is the ultimate sustainability.

“Our Miele Experience Centres and highly-trained staff epitomise the superior quality of the Miele brand and provide the opportunity for our customers to feel, touch and see the value of our appliances.

“We are looking forward to welcoming customers to Grand Arcade.”