Motor Show East got your engines going
Inaugural show was a wonderland of amazing cars and family-friendly fun
The first-ever Motor Show East over the weekend was a showcase for the region’s love of wheels.
Organised by Cambridge Independent publisher Iliffe Media, with Red Dot Events, the range of cars on display was one of the big drawing points as attendees soaked up the atmosphere at the famed Rowley Mile racecourse in Newmarket.
“The highlight for me was meeting the British GT Championship driver Graham Davidson and seeing his amazing Aston Martin V12 Vantage up close on the Mattioli Woods display,” said one attendee.
Another said: “I’m a petrolhead so I loved seeing a Porsche Carrera GT in the flesh for the first time in long time and the Aston Martin Vanquish Red Arrows Special Edition was just fantastic.”
The presence of British GT Championship driver Graham Davidson and his Aston Martin V12 Vantage G3 was one of the biggest successes of the weekend. Davidson drives for Bruntingthorpe-based Jetstream Motorsport, which joined the British GT grid this season, prominently sponsored by wealth management and employee benefits firm Mattioli Woods, which has a regional base in Newmarket.
“Seeing so many car enthusiasts – young and old – take an interest in the Vantage was really enjoyable,” said Davidson. “As well as talking brake horsepower, steering, controls and all other things racing-related, it was great to see people take the wheel, their smiles a perfect illustration of why I race myself. You never know – maybe some of the children sitting in the seat over the weekend will be part of the next generation of GT3 racers. I’ll be watching to find out!”
“We were very proud to be able to showcase the Aston Martin Vantage GT3 the Mattioli Woods-sponsored Jetstream team is driving this season.” said Mattioli Woods’ marketing operations manager, Nicola Hilder. “There were queues of children – and adults – seizing their chance to meet and chat to driver Graham Davidson and sit in the driving seat of a real racing car. Seeing their faces light up as they imagined themselves at the wheel was an absolute joy.”
Footfall increased as the weather improved.
“The Motor Show East was a fantastic event filled with some of the finest vehicles that the world has to offer. We were very lucky with the great weather too,” said Adil Khokhar, of CBS Automotive. “It was great to showcase our work and I think everyone loved the audio from our demo car.”
“We will be back next year as we all enjoy it,” said Elliot Wallis of Wallis & Son. “The steady flow of people Sunday was great and we saw lots of local customers who were passionate about our cars and excited to see what was on show. Our cars looked amazing on the grass next to the main ring. Roll on next year for a bigger and better show!”
“It was a great day,” said EMG Motor Group Kia & Mazda Cambridge new car sales manager Byron Hazelwood-Giles. “We sold two cars on the day and had lots of interest. We look forward to next year being bigger and better and we will be returning.”
Other standholders included Electric Bike Sales and a host of food and entertainment organisations, along with the brewers of Old Speckled Hen, Greene King.
“The event was particularly popular with families, especially on Sunday when the sun was shining all day,” said Craig Kerrecoe, of Red Dot Events.
“It was a really promising inaugural show.”