Retailer Open Air launches new Cambridge store dedicated to Swedish brand Fjällräven

Independent outdoor clothing equipment retailer Open Air officially launched a new store on Green Street in Cambridge on Monday (November 4), dedicated to Swedish brand Fjällräven.

The shop, which boasts the largest range of Fjällräven products in East Anglia, then opened to the pubic yesterday (Tuesday).

Simon Pollard, owner of Open Air, said: “I think there were about 25 or 30 people who came along, a combination of press, some outdoors people... We had one guy who is actually supported by Fjällräven, who goes out and travels to lots of different places in the world.”

Read more

Cambridge's historic market cobbles win grade II-listing