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Retailer Open Air launches new Cambridge store dedicated to Swedish brand Fjällräven




Independent outdoor clothing equipment retailer Open Air officially launched a new store on Green Street in Cambridge on Monday (November 4), dedicated to Swedish brand Fjällräven.

Staff from Open Air at the launch of new Fjällräven capsule store in Green Street, Cambridge. Picture: Keith Heppell. (20886082)
Staff from Open Air at the launch of new Fjällräven capsule store in Green Street, Cambridge. Picture: Keith Heppell. (20886082)

The shop, which boasts the largest range of Fjällräven products in East Anglia, then opened to the pubic yesterday (Tuesday).

Simon Pollard, owner of Open Air, said: “I think there were about 25 or 30 people who came along, a combination of press, some outdoors people... We had one guy who is actually supported by Fjällräven, who goes out and travels to lots of different places in the world.”

Staff from Open Air at the launch of new Fjällräven capsule store in Green Street, Cambridge. Picture: Keith Heppell. (20886083)
Staff from Open Air at the launch of new Fjällräven capsule store in Green Street, Cambridge. Picture: Keith Heppell. (20886083)

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