River Island to open new anchor store at The Grafton in Cambridge
The fashion chain will move into a new space at the front of the shopping centre
The expansion of River Island’s presence will boost the fashion line-up at The Grafton, joining H&M, New Look, Next and Debenhams.
The store will feature the brand’s newest look and will showcase a wider selection of women’s, men’s and children’s clothing and accessories.
Frances Baker, property director at River Island, said: “The programme of improvement works at The Grafton has given us the opportunity to create a bespoke space within the refurbished centre.
“It will allow us to offer the best shopping experience possible to our customers.”
The Debenhams store at The Grafton is also undergoing refurbishment to introduce its new ‘beauty hall of the future’ concept, upgrade its dining offer and make improvements to the store fit-out.
The revamped department store will bring in a number of new fashion and cosmetic brands which will join the existing line-up.
John O’Shea, The Grafton centre manager, said: “The refurbishment of the centre allowed us to reconfigure the area of space formerly known as Eden Hall, to create new shop spaces, attract new retailers and improve the visitor experience.
“River Island is one of the most popular and well-known High Street brands and the new shop will build on its current offering within The Grafton.
“It’s fantastic to have River Island as part of the centre’s strong retail offering and we are looking forward to its opening later this year, knowing that it will continue to be a firm customer favourite.”
The centre has undergone a £28.5m refurbishment, creating a new eating area as well as bright and open spaces for shoppers.
A new gym is scheduled to open soon at The Grafton.