The psychology of colour in the home
Sponsored feature | Brenda Kibblewhite, head of sales and marketing, This Land
The majority of people will have an emotional response to colour whether they are aware of it or not. At This Land we use this knowledge to help us create show home interiors that engage visitors to make them feel energetic, calm and even protected. Brenda Kibblewhite, head of sales and marketing at This Land, looks at the psychology of colour and how you too can create spaces that are good for your subconscious.
There is often an emotional response to colour, impacting our thoughts and temperament, so introducing colour into your home must be done with careful consideration. The wrong colour could create the wrong energy and impact your wellbeing.
Many people feel that red, yellow, and orange are ‘warm’ colours whilst greens and blues create calm and are ‘cool’ colours. Blacks and browns are often linked to feelings of melancholy. The psychological perception of colour is very much subjective and is unique to each individual and their experiences.
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Interior designers understand how to use colour to make spaces appear larger, for example light shades of cool colours make rooms appear larger whereas dark or warm colours create a shrinking effect. But now interior designers are beginning to understand the impact that the colour of a room can have not only on our emotions and but our physiological state too.
Take red for an example, it can raise the energy of a room and is said to represent love passion anger and power. The colour red also has physiological effects raising blood pressure and increasing heart rate. It is also said to stimulate the appetite and encourage people to eat more, so is a good colour to have in a dining room.
Blue is the colour of calm, lowering blood pressure and reducing heart rate. Light blue is associated with peace so it makes the ideal colour for a bedroom but be careful with the use of blue in a room that doesn’t have a lot of natural light because you may be turning up the thermostat - the cool tone of blue can actually lower your body temperature!
Blue is also known as a colour that promotes stability and safety, dark blue especially is associated with strength and dependability, so if you need a room to feel protected it is a great colour to use.
Orange is a great colour to use as an accent because it evokes excitement, enthusiasm, and optimism. It is also said to indicate informality within a space so its use can make people feel relaxed and welcome as it creates a feeling of familiarity. It is also said to signify shelter. It comes as no surprise that This Land’s stunning show home in Spiregrass Square in Over, Cambridgeshire, uses orange as an accent colour to inspire visitors and give them positive emotions.
Whatever colour you prefer is personal to you, but hopefully by having a better understanding of colour psychology you will be able to make more considered choices and understand the impact your colour choices can have on your wellbeing.
To arrange a visit to Spiregrass Square, call 07388 673364, email spiregrass@this-land.co.uk, or visit This-Land.co.uk.
