Underwear chain, The Pantry Underwear, boosted by trade at new Cambridge shop

The Pantry Underwear, an independent underwear retailer with shops in London and Saffron Walden, has opened a branch at Market Hill in Cambridge.

Founder Eloise Rigby, who grew up in Cambridge and attended Hills Road Sixth Form College, said things have been going “great” since the shop opened – “especially considering the market”.

“It’s quite challenging at the moment,” she noted, “obviously with cost of living and the political landscape. But all things considered we’ve been pleased with the results so far.”

What does The Pantry Underwear offer that sets it apart from other shops of a similar nature? “It’s an attainable price point, so our bras range from £32 to £60,” said Eloise, “and the size range is from A to K cups, so we cater for most bra-wearers. We pick very interesting styles and we try to keep them at a price point that somebody could afford to spend.

“Obviously that’s a little bit more than the bottom end of the market, but what you’re getting is a much more interesting product, in an environment where you can step over the threshold and someone will help you whenever you want to be helped.”

[Read more: Pocket Watch & Petticoats wins Cambridge BID Christmas Window Competition 2021]

The lower ground floor of the building houses sister brand The Pantry Bridalwear as a separate store. For more information on the brand, visit thepantryunderwear.com/.