Wallis & Son customers go barking mad for new pet shop

The Wallis & Son Land Rover showroom in Barton has officially opened its new pet supplies shop on its premises.

The established family business, which was founded in 1937 by Geoffrey Wallis and his dad Percy Wallis, launched the shop last Wednesday (20 March) with staff member Brian on the forecourt dressed as a dog.

Managing director Elliot Wallis said the launch went well, noting they had “good sales on that day”.

He reveals that work has already started on phase two of the project – the plan is to build a larger pet supplies shop on the site, an extension into the workshop area, and open it within the next few months.

“Brian stood on the side of the road when there was no-one on the forecourt to talk to,” explained Elliot, “and it got people talking.

“I think that’s been the best thing for promoting it, dressing Brian as a dog – he’s brilliant.”

Elliot adds that in around three or four weeks, Wallis & Son is going to start selling livestock feed, as well as a wider range of dog toys.

“We’re already getting asked for items that we haven’t got,” he said, “so we just need to get a bit bigger really.”

[Read more: Wallis & Son Land Rover showroom in Barton to open pet supplies shop]

For more on Wallis & Son, visit wallisandson.co.uk.