Wave of funding helps Cambridgeshire wakeboarders take to water
Hannam's Wake Hub, near Stretham, got £85,320 from Cambridgeshire ACRE and the Cambridgeshire Fens LEADER to take the business to the next level.
A wakeboarding centre has caught a wave of funding that enables it to cater for up to 10 times as many customers.
Watersports Hannam’s Wake Hub, near Stretham, got £85,320 from the region’s community council Cambridgeshire ACRE and the Cambridgeshire Fens LEADER, which was set up to help businesses reach their potential.
It has allowed Hannam’s Wake Hub to install a new five-tower cable circuit that enables eight wakeboarders to safely ride around the lake at once, and it started operating earlier this month.
Hannam’s Wake Hub began in 2012 with a two-tower cable that tows wakeboarders back an forth across the lake. On Saturday, Cambridgeshire and Peterborough mayor James Palmer officially opened the season and there were pro riders performing demos, discounted wakeboard sessions for people that want to get involved, as well as and food and drink.
Jess Hannam, who runs the business with her husband Ben and his brother Terry, said: “It was a lovely sunny day and there was a great turnout.
“With the circuit we can now have eight people in the lake. When they fall off they can just swim back to the start and someone else jumps in.
“Now 30 to 40 people can go for a ride per hour. It was great value before but this means that we can make it even better value for money for riders. For getting time out on the water it’s great.
“Now we often have parents and children going out on the water together.”
Jess, who used to be an accountant before starting the wake hub, said the business started when they got in contact with a farmer who wanted to diversify the use of their land.
She said of the three founders: “We’ve been doing watersports for years around the country and internationally and wanted to do something different from our nine-to-five jobs.
“We have a lot of professional riders here on a regular basis so there’s always something going on. We’re now just hoping to get as many people out on the water as possible.”
Hannam’s Wake Hub will perform a demo at Ely Aquafest in July.