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Cambridge United help launch the Fair Game manifesto

Cambridge United chief executive officer Ian Mather. Picture: Keith Heppell
Cambridge United chief executive officer Ian Mather. Picture: Keith Heppell

A 48-page manifesto has been launched by Fair Game, for which Cambridge United are a founding member.

There are 23 clubs part of the initiative and their document Putting Pride Back In The Shirt: Fair Game's Solution For The National Game details suggestions for various problems facing football.

Fair Game’s call for change has been broken down into four areas – sustainability, integrity, transparency and community.

Ongoing consultation with clubs, recruitment of global experts, four workshops, nine expert-led working groups, a 66-page options document, five surveys of clubs and two open scrutiny sessions has led to ideas to address issues such as owners' and directors' test, financial sustainability, protecting the heritage of clubs, a fairer distribution of TV revenues, opposing the European Super League and tackling discrimination.

The Fair Game manifesto comes at the same time that the government is developing policies on how to change the national game as part of Tracey Crouch's football governance review, and it was launched at AFC Wimbledon's Plough Lane.

Cambridge United CEO Ian Mather said: “We are fortunate in this country to have football clubs that provide joy to millions of people as well as doing great work in their communities.

“This network of clubs is under real threat as it operates in a way that is financially unsustainable. That needs to change for the benefit of future generations which is why we are supporting Fair Game.”

Niall Couper, the chief executive Office of Fair Game, added: “Tracey Crouch’s review represents a once-in-a-lifetime opportunity to change football for the better. We have to grasp it and we believe our proposals lay that path.

“We want a sport where every fan can put their shirt on in the morning proud in what it stands for, safe in the knowledge that the traditions and heritage of their club will always be there.”

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