Cambridge United reveal new kit for 2020/21 season
Cambridge United have launched their new home kit for the 2020/21 season with the motto #CambAndProud.
The kit is manufactured by United’s technical partner hummel, featuring the Danish sportswear brands chevrons, and the U’s traditional amber and black colours in a striped design.
For a second year in a row, United in Endeavour remains an integral element to the jersey and is emblazoned across the bottom rear.
The U’s want to show that the kit does not just represent the 11 first-team players taking the field at the Abbey Stadium, but also represents who continue to be positively affected by the football club’s work in genuinely being a part of its community.
Fans are being urged to show their colours and be #CambAndProud at a time when the power of sport and football has been demonstrated during the pandemic by the Community Trust’s Here For U’s campaign.
In a plea to supporters, United said: "Be proud that the shirt represents a child that has received a free lunch or an educational pack during their extended period away from school.
"Be proud to represent a senior citizen who has not been left to face this pandemic alone but has in fact taken part in regular virtual social gatherings and cafes.
"Be proud to represent a disability sport participant who has remained active through an online activity session.
"Be proud to show your support for a mentally healthy Club. Be proud to support a Club that is more than just Saturday afternoon but whose values lie at being at the beating heart of its own community. Be #CambAndProud.”
Ian Mather, United’s CEO, said: "Whilst it remains slightly uncertain of exactly when the new shirt will be pulled on for action in front of supporters at the Abbey, we are turning to our greatest representatives, our loyal fans, to show how truly United in Endeavour we are as a football club.
“The football club continues to steer its way through the unprecedented and challenging financial climate the coronavirus outbreak has caused.
“Already the support of our fans through the reaction to the two-week season ticket window, the take up on the club's alternative approach to ticket refunds and generally the large volume of goodwill messages received from supporters in recent months, has played a significant role in managing the situation.
“The release of the club's 2020/21 home shirt and the impact Cambridge United fans can have in simply showing their colours, is another fundamental element of the football club's ongoing management too.
“We hope supporters are pleased with the design and encourage them to wear it proudly with the understanding of every aspect of the club and city that it represents."
Both the club’s home and away playing kits will carry club sponsors Mick George across the front and Hill across the back of the shorts, while SOS Leak Detection on the rear of the shorts.
Kits can be pre-ordered at cufcdirect.com or by calling 01223 566500, with a date for general sale to be announced in due course.
Pre-orders will be delivered by the end of July.
Full price range and size guide: Adult Shirts £42 (small, medium, large, 1XL, 2XL, 3XL, 4XL, 5XL), adult shorts £18 (small, medium, large, 1XL), adult socks £10; junior shirt £32 (7-8, 9-10, 11-12, 13-14), junior shorts £15 (small junior, medium junior, large junior), junior socks £9; infant home mini-kit £35 (0-6m, 6-12m, 12-18m, 2-3yrs, 3-4yrs, 5-6yrs).
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