It's all in the name for Cambridge Cricket Club
Soft launch in a rebranding for Cambridge Granta
Cambridge Cricket Club will be aiming to forge a closer identity with the city they represent, according to captain Johnny Atkinson.
The name Cambridge Granta will be no more for the East Anglian Premier League club after a vote at the AGM in February found in favour of renaming them the club.
It was too late to officially change their moniker in the leagues, but they have been undergoing a soft launch this season on social media and branding around their Clare College ground.
“Since the club started, we’ve always been strong in Cambridge and since the EAPL started had a strong presence in the league,” said captain Atkinson.
“I think Cambridge is such a well-known and reputable location around the world that we thought we should take advantage of the brilliant junior system we’ve got and the successful adult section that we’ve got and call ourselves Cambridge Cricket Club.
“Lots has happened with the club over the last few years. I think in general you see from the ECB they are trying really hard to get cricket up and going; they have this 100-ball cricket, the Chance to Shine and All Stars Cricket and getting women into cricket.
“We just want to try to make ourselves as accessible as possible to potential players, companies and fans of cricket in the area so that they know we are Cambridge Cricket Club.
“It’s just a fresh start and one we will continue to pursue this dream about becoming a community club open to everyone in the area.
“We want to have a closer identity with the city that they represent, and try to grow our community presence within Cambridge.”
The club was initially formed at the Granta pub in the 1960s, hence the name Granta Cricket Club, but it changed to Cambridge Granta because of their location at Clare College and so people knew where they were based.
Now, it was felt right by members to become Cambridge Cricket Club.
The name change has also brought with it a new eye-catching badge, although it maintains a lion at its core.
“We wanted to make it a really modern badge, one that would stand out,” said Atkinson. “It probably isn’t to everyone’s taste because it’s very modern.
“We’ve just seen how successful and popular these T20 competitions are and had a look at those badges, and we just thought we would try to go ultra-modern.
“It’s gone down really well with the juniors at the club. They like to think it’s a bit like an IPL or a Big Bash team they’re playing for because it’s colourful and it’s getting put on their coloured kit.
“They are the future of the club so if we keep them happy then hopefully the club will continue to be successful for years to come.”
Atkinson admits that the new name will take some getting used to, but should be fully ingrained, at the club at least, by the time next season comes round.
“It’s taken some getting used to, and within the club we’re gradually trying to stop ourselves from saying Granta because it’s just rolled off the tongue for so many years,” he added.
“We’re slowly getting used to it, and everyone in the team quite likes the idea of it.”