The Boat Race unveils a new sponsorship deal with Chanel

The renewal of next year’s rivalry between Cambridge University Boat Club and their Oxford counterparts will be known as the CHANEL J12 Boat Race after a sponsorship deal was struck.

The two rivals will do battle once again on 13 April, 2025, on the 4.25 miles of the Championship Course between Putney and Mortlake in London.

Frédéric Grangié, president of CHANEL Watches & Fine Jewellery, said: “We are delighted to sign a strategic partnership with The Boat Race who share the same values of collective endeavour and the pursuit of excellence

“ It’s an honour to be the first ever official timekeeper in the race’s 195-year history to simultaneously become title sponsor and principal partner.

“Synchronicity in rowing is as crucial to the race as watchmaking craftsmanship to ensure accurate timing.

“Every rower, like every mechanism in a watch, must work together as one; the balance, the weight and the oar movements must all be impeccably timed.

“We look forward to working with The Boat Race over the coming years to bring this partnership to life, through the world of CHANEL and our iconic J12 watches.”