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Cows about Cambridge: Tens of thousands cow-nect with art trail



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Residents and visitors are coming out in droves for the Cows about Cambridge art trail – with app data suggesting people visited the individual sculptures more than 20,167 times with their family and friends in the first week alone.

Getting to know Hey Diddle Diddle. Picture: Keith Heppell
Getting to know Hey Diddle Diddle. Picture: Keith Heppell

On the trail there are 90 cows, including 44 life-size cows and 46 mini moos, which have been decorated by artists, schools and community groups. The event began on Monday, June 28, and runs for 10 weeks and is supported by the Cambridge Independent.

It has been brought to Cambridge by event producers Wild in Art, in collaboration with Break charity, principal partner Cambridge BID and official travel partner Thameslink.

Andrew James Brown captured this lovely moment with Buttercup and the cows on Midsummer Common in Cambridge. Picture: Andrew James Brown
Andrew James Brown captured this lovely moment with Buttercup and the cows on Midsummer Common in Cambridge. Picture: Andrew James Brown

“What wonderful artistry from all those concerned,” enthused Jackie on social media, while Suzanne said: “A brilliant fun trail for both adults and children. A great way to see the sights of Cambridge.” Charlie appreciated that many of the sculptures “raise awareness for the environment”.

Grazing in locations across the city centre, the cows can be found via the interactive map on this site, by picking up a free trail map from shopping centres and other locations, or by downloading the trail app – a percentage of profits from each £1.99 purchase goes to Break charity.

MooMoo-o-Tron111, created by Dinky Doors. Picture: Richard Marsham
MooMoo-o-Tron111, created by Dinky Doors. Picture: Richard Marsham

Not only does the app act as a geo-locator, it also enables users to ‘unlock’ each cow or mini moo cluster they visit, vote for their favourites, post selfies, and collect rewards offered by local businesses.

Hey Diddle Diddle is the most collected cow to date, having been visited at least 365 times during the first seven days – and that’s counting only those visitors using the app. Designed by artist Sally Adams and sponsored by Aspiration Europe, this sculpture celebrates the classic nursery rhyme with bold, animated characters set against a night sky twinkling with stars.

Taken an amoosing shot? Don't forget to share it with us at newsdesk@iliffemedia.co.uk. Picture: Richard Marsham
Taken an amoosing shot? Don't forget to share it with us at newsdesk@iliffemedia.co.uk. Picture: Richard Marsham

MooMoo-o-Tron111, created by the Dinky Doors duo and sponsored by Cambridge BID, is emerging as a favourite on social media, and has been voted ‘best in show’ 38 times. Complete with a lift door in the hoof, the metal-plated design features friendly aliens looking out for their supreme leader.

App-using trail-goers have covered an udderly fantastic 1,289 miles during the first week and collected 14,593 rewards. On average, each visitor has unlocked 27 cows and walked four of the trail’s 11 miles. Already, 734 photos have been submitted to the app gallery, and the team at Cows about Cambridge looks forward to sharing the best selfies on social media over the weeks ahead.

Hey Diddle Diddle is photographed. Picture: Richard Marsham
Hey Diddle Diddle is photographed. Picture: Richard Marsham

Charlie Langhorne, managing director and co-founder of event producers Wild in Art, said: “It’s great to see the trail encouraging people to moo-ve round the city.

“It’s a Covid-friendly way for people to socialise, support local artists and a local charity, and enjoy some gentle exercise in the fresh air. So many reasons to smile!”

Hey Diddle Diddle is the most visited cow, according to early data. Picture: Richard Marsham
Hey Diddle Diddle is the most visited cow, according to early data. Picture: Richard Marsham

Visit cambridgeindependent.co.uk/whats-on/cows-aboutcambridge/ for a full guide - and don’t forget to share any funny pictures you take on the trail with us. You can email newsdesk@iliffemedia.co.uk, or share it with @CambridgeIndy and @CowsaboutCambs on Twitter, using #CowsAboutCambridge.

Read more

Complete guide to Cows about Cambridge 2021: All you need to enjoy city’s huge art trail

Cows about Cambridge 2021: Interactive trail map featuring every large cow sculpture and mini moo

Dinky Doors: Cambridge street wakes up to an octopus’s garden

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