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Faust for the digital age at Grafton shop in Cambridge



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A new performance/installation is taking place at a pop-up shop in the Grafton centre on June 16-17.

The Faust Shop at the Grafton in Cambridge
The Faust Shop at the Grafton in Cambridge

The piece is headed by Dr Annja Neumann and Alexander Mentzel, who have adapted the story of Faust – the man who sold his soul to the devil for unlimited power – for the digital age.

The Faust Shop presents a site-specific, mixed reality performance and dramatic experiment that has appeared in an unassuming shopping centre and invites the passer-by inside to explore the Faustian pacts we make in our daily engagement with technology.

Faust’s story unfolds around the creation of a world that crosses digital boundaries: his new lands. More information about the experience can be found at faust-shop.org. The project brings together students and artists from across both the University of Cambridge and Anglia Ruskin University (ARU) and involves a bit of everything, from puppetry to motion capture.

The Faust Shop seeks to create a theatrical experience that suggests that you might just want to think again.

The project is supported by Cambridge Digital Humanities at University of Cambridge, Anglia Ruskin University in Cambridge, Space Popular and Sook Space.



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