Ten trail sponsors for new Cambridge art trail, Standing Tall
The charity behind the new art trail coming to Cambridge in 2024, Break, which supports young people in care, leaving care and on the edge of care across the region, has announced the first 10 sponsors that will be supporting Cambridge Standing Tall – and the Cambridge Independent is one of them.
Cambridge Standing Tall is an art sculpture trail that will see around 40 giraffe sculptures towering over the city next spring.
The 10 organisations joining the new herd are Cambridge BID, Pentaco Construction Ltd, Cambridge Independent, Cambridge City Council, Aspiration Europe, Hilton Cambridge City Centre, Gonville Hotel Cambridge, First Copy, Grand Arcade and Lion Yard.
Pentaco Construction’s social value and engagement manager Louise Reeve said: “As Pentaco has grown, so too have the places we’ve been able to create and the people we’ve been lucky enough to engage with, both in construction and our community.
“This is part of the reason we’ve loved being part of the (Wild in Art) trails across Cambridge in support of Break. These trails create such a connection between people and place, and better yet they connect Pentaco with some really powerful work happening here in our community.
“We’ve grown with the trails, so it’s only natural we moo-ve from marvellous cow trails in 2021 to standing tall with the giraffes in 2024.”
Delivered in partnership with Wild in Art and principal partner Cambridge Business Improvement District (BID), Cambridge Standing Tall follows on from the success of Cows about Cambridge.
Taking place for 10 weeks from March 2024, each sculpture will be sponsored by a business who will choose from designs submitted by established artists to bring their long-legged sculpture to life.
Having been part of three previous trails by the charity, Elizabeth Budd, from sculpture sponsors First Copy, said: “The team at First Copy are over the moon to be sponsoring Cambridge Standing Tall.
“We do our best to give back to the community and the trails are fun and inspiring for thousands of local families.
“From a sponsor’s point of view, it’s great to attach our name to something so colourful and joyful, and we’ve been delighted with the increased brand awareness and web traffic that the trails bring us.
“We are so looking forward to the art selection and seeing ‘our’ giraffe on the streets of Cambridge next year, and we would encourage other businesses to join the tower.”
The trail will be bringing together a wide variety of organisations from across Cambridgeshire and Break is inviting local businesses to join the trailblazing 10, while also standing tall for young people in and around care.
“We’re delighted to be welcoming these initial trailblazing 10 businesses to our herd and we are looking forward to working closely with them on this amazing trail for Cambridge,” said Break senior partnerships and projects manager Pete Marron.
“We are always looking for more organisations to join our tower of giraffe supporters.”
For more information, visit break-charity.org/cambridge-standing-tall/.